A selection of my work
VIDEO: Taking root
Script writer and proofreader on Taking Root’s brand overview video, produced with Pachamama. Created to communicate the organization’s mission and inspire engagement from corporate buyers, investors, funders, and prospective talent.
Blog: World Economic forum
Lead writer on a guest blog for the World Economic Forum, outlining five overarching principles for scaling global forest restoration. The piece provides a framework to support practitioners and policymakers in advancing nature-based solutions.
social media: Taking root
Managed Taking Root’s social media from November 2022 to January 2025, more than doubling the organization’s LinkedIn following. This post highlights a new partnership announcement, supported by a blog and impact-driven video.
annual report: Taking root
Writer, editor, and proofreader for Taking Root’s 2022, 2023, and 2024 annual reports. Each report was launched as part of an integrated marketing campaign to showcase project impact and achievements.
Find all the annual reports on CommuniTree’s project page.
print: audi magazine
Editorial exploring the rise of the Financial Independence, Retire Early (FIRE) movement, weighing its benefits and drawbacks. Featured in Audi Magazine’s lifestyle section.
Article: ashmans Solicitors
One of a series of articles written for Ashmans Solicitors, covering topics such as criminal law, housing disrepair, and personal injury. Produced to support the firm’s lead generation and position them as thought leaders in key practice areas.
impact story: Taking root
An impact story showcasing the experiences of four farmers participating in the CommuniTree Carbon Program. Through their shared stories, the piece highlights the positive effects of planting trees for land stewards and their communities.
Find more blogs written by me on Taking Root’s Latest News page.
sales one-pager: Taking root
An informational one-pager to support the sales funnel, created alongside Taking Root’s designer. One-pagers were produced for each of Taking Root’s forest restoration projects, with this example showcasing the CommuniTree Carbon Program.
With the support of a translator, all sales materials were later adapted into Spanish to expand outreach.
Case study & video testimonial: Co-op legal services
Case study produced to highlight a successfully concluded probate file, accompanied by a client video testimonial. Created as part of Co-op Legal Services’ content strategy to build trust and showcase positive client outcomes.
Internal resource: Taking Root
An internal dictionary developed as part of Taking Root’s onboarding materials to help new and existing employees navigate industry-specific terminology.
Technical Document: Taking Root
Proofread and edited a 200-page project design document detailing the methodology and operations of Taking Root’s forest carbon project. The document outlines the technical framework behind the project’s impact on climate, nature, and local communities.
Article: Co-Op Legal Services
One of many informative legal articles written to boost lead generation across multiple practice areas, including probate, wills, family, employment, personal injury, and conveyancing. Originally published in 2017, this article consistently generated 5,000+ monthly visits.
newsletter: Taking Root
Monthly newsletter created to highlight Taking Root’s achievements and engage external audiences. This example, the December 2024 edition, features a round-up of key organizational milestones and updates over the previous 12 months.
Also responsible for Taking Root’s internal monthly newsletter, which cannot be shared publicly.
Website copy: RNL solicitors
Over 40 pages of SEO-optimized website copy produced for RNL Solicitors, a full-service law firm based in Ireland. The content was tailored to clearly communicate the firm’s expertise while improving online visibility through SEO best practices.